Case Study Details
From Local Supplier to a Recognized Stone & Countertop Authority
Jaguar Stones operates in a competitive construction and home improvement space, offering stone supplies, kitchen and bathroom countertops, and remodeling services. While the business had strong capabilities and a wide range of services, its online visibility did not reflect its full potential.
In a market where customers rely heavily on search to find suppliers and contractors, limited visibility meant fewer inquiries and missed high-value project opportunities.
To improve positioning, the focus was placed on strengthening visibility across multiple service categories while ensuring the business appeared credible and relevant for high-intent searches related to home improvement and construction.
Strategy & Execution
We began by optimizing the business’s presence across Google Maps and local search to align with multiple service keywords, including countertops, stone supply, and remodeling services. This required structuring listings and signals in a way that clearly communicated the full scope of services offered.
At the same time, we strengthened trust signals through improved content, engagement, and consistency across platforms. This ensured that the business was not only visible but also perceived as a reliable and professional choice for larger projects.
As a result, Jaguar Stones achieved stronger visibility across a wider range of search queries, leading to more consistent inquiries and higher-value project opportunities. The business established a more authoritative presence in the Edmonton market, aligning its digital visibility with the scale and quality of its services.
Information
Client:
Start Date:
End Date:
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Cost:
Jaguar Stones
12 Feb, 2025
Present
Stone Supplier
450000 USD
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